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2010 Chick-fil-A Bowl was the Most-viewed in its History

As reported by AC on the Chopping Block, FSU was once again a bowl ratings bonanza for the bowl sponsor as well as for ESPN, just as it has been for many years. Here is the full press release from the official Chick-fil-A Bowl website. ATLANTA (Jan. 7, 2011) – More people viewed the 2010 Chick-fil-A Bowl than any other game in its 43-year history. The Chick-fil-A Bowl led all non-BCS bowl game telecasts on ESPN with a 5.0 TV rating for its match-up of No. 19 South Carolina and No. 23 Florida State. The 2010 Chick-fil-A Bowl is now the fifth most-viewed bowl game telecast in ESPN history. The rating represents the game being viewed in more than five million households nationwide. On average, the game was watched by more than 7.4 million viewers and peaked at more than 8.4 million viewers. "Having such an incredible relationship with ESPN and an unopposed time slot in prime time has really created a national showcase for our game," said Gary Stokan, Chick-fil-A Bowl president and CEO. "When you add premier national football brands like Florida State and South Carolina, you have all the elements for a ‘must-see TV’ event. We’re blessed to have had such a compelling game and our hats go off to ESPN for their hard work in creating such a powerful broadcast for our bowl." Florida State (10-4) defeated South Carolina (9-5) 26-17 in a game that was close throughout. The Chick-fil-A Bowl was also able to notch its 14th consecutive sellout with a crowd of 72,217 in attendance. The Chick-fil-A Bowl’s string of 14 straight sellouts is second in the nation, behind only the Rose Bowl. "A 5.0 rating is a tremendous accomplishment and I want to thank Gary and the entire Chick-fil-A Bowl team for providing us with a great match-up like Florida State and South Carolina, said Dave Brown, ESPN vice president, programming and acquisitions. "We greatly appreciate the promotional support we receive from Chick-fil-A which dovetails perfectly with our promotional efforts during Capital One Bowl Week to drive Chick-fil-A Bowl viewership." The Chick-fil-A Bowl has been telecast by ESPN every year since 1992. Chick-fil-A Bowl games are now four of the top 10 and six of the top 25 most-viewed non-BCS bowl game telecasts in ESPN history. About the Chick-fil-A Bowl: The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC. Now in its 43rd year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 14 consecutive sellouts and has earned a reputation as one of the most competitive bowls in the nation. Ten of the last 19 games have been decided by a touchdown or less. The Chick-fil-A Bowl has disbursed more than $103 million in team payouts over its 43-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $7 million to organizations in need since 2002. Other events under the Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge head coach and celebrity golf event each April and the Chick-fil-A Kickoff Game season-opening game over Labor Day weekend which hosted No. 16 LSU and No. 18 North Carolina, to open the season Sept. 4.

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