How ESPN & FOX Became Partners

I think you enjoy the game more when you understand what is happening at FSU and around the college football landscape.  Today I bring you an article and an interview about the new Pac10 TV deal.

For rivals, it was unite or lose - SportsBusiness Daily | SportsBusiness Journal

Even though his grand vision to create a Pac-16 with Texas, Oklahoma and others from the Big 12 fell through, Scott says Colorado and Utah significantly enhanced the league's marketability by adding two new states and giving the conference the 12 teams necessary to play a football championship game. The Pac-10's timing worked out perfectly, too. TV networks are battling it out for sports rights these days. And the Pac-10 is among the last of the BCS conferences to negotiate its media rights for several years; the Big East's ESPN deal ends in 2013. It all came to a head with last Wednesday's 9 a.m., Pacific time, announcement of the landmark media contract, which will put the soon-to-be Pac-12 — the conference's name changes on July 1 — at the head of the class among conference TV deals.

Here's an excellent podcast on the subject as well.

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