Bobby has charm and lots of it. Talking to players, friends, the media, anybody, anytime. That charm carried over well on camera being the spokesman for tasty Florida OJ, chips, coke, long extinct burgers from Burger King, heck he even brought his charm into retirement without losing a beat. Jimbo Fisher is giving it a go and the results are, well, I'll let you be the judge. I say you should start with the OJ, coke, and golden flake, and work your way up to the fine jewelers.