Improved Communication From FSU Ticket Office

One of our writers was quite happy today when he received this e-mail from the boosters:

Sent: Tuesday, June 28, 2011 4:48 PM
Subject: Seating Process


Account Number XXXXXX

Dear James -

First and foremost, thank you for your support as a 2011 football season ticketholder. Thanks to you we are seeing the highest ticket sales numbers in years. Our renewal rate among previous season ticketholders is 91% and our new sales are 13% ahead of where we finished last year. With those numbers we are projecting to be at or very close to 40,000 season tickets sold by summers end for the first time since the 2007-08 season.

The second reason for this communication is to let you know that the seating process for season tickets will begin today. This daunting but very important task of seating Doak Campbell Stadium will likely take 2-3 weeks to complete. Each account will be looked at in priority point order. With our highest renewal rate in years, it should be noted that very few seats opened up in what we would consider our prime locations (Priority 1 and Priority 2 areas on the west side and Priority 1 areas on the east side).

We share this information with you to be as transparent as possible about the seating process and hopefully set a realistic level of expectation for our fans. It is impossible for us to reach out and communicate personally with every account as we go through this process. However, upon completion of the process, we will send a second communication to let you know we are finished. At that time, you can check on the status of your seats and we will be happy to discuss your final location with you.

We thank you again for your loyal support of Seminole Athletics and look forward to seeing you at Doak in the fall.


Ben Zierden
Assistant Athletics Director for Ticket Sales & Operations

His response?

Wow! Actual communication to customers?! Acknowledgment of the order/re-order and a..... thank you??? Did everyone get this e-mail? I didn't even request anything - I've kept the same seats for two decades.

If I'm dreaming, don't wake me up. Usually I'm halfway through another sleepless summer of wondering whether or not my season tickets will come in the mail in August and what seat numbers will be printed on them. I feel informed and... valued. This is so not 2006.

We've criticized the process in the past and it is only fair that we give FSU some kudos when they make a good change.  

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