"We have sought all along to remove the `risk-reward' analysis that has tempted people -- often because of the financial pressures to win at all costs -- to break the rules in the hopes that either they won't be caught or that the consequences won't be very harsh if they do get caught," Emmert said. "The new system the board adopted today is the result of a lot of hard work and membership input devoted to protecting the collegiate model." "Under the plan, violators found in a "serious breach of conduct" with aggravating circumstances could get those postseason bans and be forced to return millions of dollars from specific events or gross revenue generated by the sport during those years in which rules were broken."