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UNC case shows how reward still outweighs risk for cheating

The North Carolina case actually provided more of a road map. Remember, for those who don't consider it an ethical decision -- this includes most of the people who can get rich off the deal -- the decision to break the NCAA's rules is a pure risk/reward calculation. The penalties handed down Monday proved once again that the reward is still far greater than the risk as long as coaches and athletic directors understand a few things from the outset. A program can spit all over the NCAA rule book in an effort to reach or remain at the highest echelon of college football, and as long as that program cooperates with the NCAA during the investigation of its alleged "crimes," the Committee on Infractions will respond with a suite of penalties that contain far more bark than bite.

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