This upsets me more than e Teir 3 stuff. Dan Wetzel: The reality was bad, however. The initial bump in television revenue is actually just over $1 million a year, sources said, and a total in the $12 million range next season. The deal is back loaded so the bigger money comes in escalator provisions that, considering how broadcast rights keep growing, probably will be below market by the time any sizeable gains are realized. That additional $4 million per school, per year? That won't come until 2021, nine years in, sources said.