This is a big hire for the Big East as they start negotiations for their new TV deal. This is the type of smart, proactive thinking that has alluded the ACC for about 2 decades now. It will be absolutely hysterical, and sad at the same time in one huge bundle of "OMG how did we get to suck this bad" for the ACC once the Big East's deal money surpasses ours. Even with a universally acknowledged inferior product to the ACC, the Big East finds itself in the interesting and advantageous position of being on the open market in a time when NBC would step on their mother's throat to just get some football content... ANY football content for their network. The hiring of an experience TV executive just gives the Big East the edge it needs to land a killer deal. If, nay when, the Big East starts making more money per team for it's football schools... what exactly does that do to an ACC that is already being crushed by the Big 4 in revenues.