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Will the ACC miss a window to innovate





Latest data shows that in the 2nd quarter of this year, pay TV subscriptions dropped ~400K, continuing a trend. Right now, the analysis is that ESPN and HBO are pretty much propping up pay TV. Will the ACC miss a chance to get ahead?

Nearest forecast is that the ACC Network will be ready to launch in 2016 - into a continuing to die market of pay TV. After trailing the Big 10, Texas, SEC into getting into dedicated networks, the ACC could instead join the trend of cord cutters - and follow a more "Netflix" streaming model (google "Netflix" and "NFL" to see more on that).


Imagine - a streaming service that could stream live games of one's choice - not just the game a network chooses. "ACCstream" could allow one to pick from available games (assumedly though if FSU-Notre Dame were on ABC, the game would be blocked on streaming, live anyway). Games could be saved on the service for up to 10 days or so for repeat viewing. Imagine "classic" games offered, like the week before Clemson-FSU, a "best of" selection could be up to see old games (ones it could get the rights to anyway). Before the ACC tourney, review games from the season (such as from teams in first round rematches).


With Notre Dame in the mix, such a service could have a sizable subscriber base. And at a varying rate of like $8 per month during football and basketball season and $4 per month for other months, annual per subscriber revenue could be $76. If there are 2.5 million subscribers, that would be $19 million per year, if 5 million $38 million. If the service also generated revenue through advertising during game timeouts and halftimes ...


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