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How Swofford Sold FSU on the Grant of Rights

19

The wooing of Florida State and its rich football tradition was vital to the recently expanded ACC’s ability to renegotiate a top-dollar, long-term deal with ESPN.... ACC Commissioner John Swofford needed buy-in from FSU, so he and the league’s TV consultant, Dean Jordan, made two previously unreported trips to Tallahassee...before the conference sealed its deal with ESPN last week.

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