Some surprising things in here. NCAA Basketball ad revenue dwarfed all other sports in 2010/11. Total NCAA BBall ad revenue grew 30% to $1.336B. NCAA football ad revenue fell 20% to $787M. Football ad revenue has been flat or declining since 2007. Other Numbers by conference:
NCAA Bball 1/1-3/13/11 (000's) Average Viewers
Big 10 1.496
ACC 1.247
SEC 1.222
Big 12 1.069
Big East 1.049
Pac 10 0.783
NCAA Football Average Viewers by Conference
SEC 4.447
Big 10 3.267
ACC 2.651
Big 12 2.347
Pac 12 2.108
Big E 1.884
The ACC was number 2 in BBall viewership & number 3 in Football, well ahead of the Big 12 I might add whose numbers will not look as good projecting out after losing Nebraska, aTm & Mizzou. I have to think with these numbers & trends we'll be looking at more than the previously "leaked" $1-2M. Lou? Abiaka? I just crunched some numbers from the study and have NO insight in the TV biz. But trends are trends.
