Today Nike announced the rosters for a new high school basketball all-star event in the Bahamas. Florida State's 5* small forward commit Jonathan Isaac was among those chosen. This is a great opportunity. He'll get two days of practice with the best youth players in the world, and he'll also get counseling on social media, sports psychology, nutrition, and other life skills relevant to being a big time athlete. Then he'll play against the national team of the Bahamas, which - at the least - will feature older, more physically developed players.
This is all being paid for by Nike, in an event they've just created on the fly.
It just so happens that this event is the same weekend (August 19-23) as Under Armour's major showcase: the Under Armour Elite 24. And several of the players heading to the Bahamas played in last year's UA Elite 24, and were invited again this year.
Under Armour's event is broadcast on ESPN. So, apparently, Nike has decided that the best way to keep athletes from appearing on national TV in another brand is to fly them out of the country.
If you're not familiar with the shoe wars then watch Sole Man, the 30 for 30 on the legendary godfather of grassroots hoops, Sonny Vaccaro. Those wars, which have been relatively quiet since Vaccaro retired, may be heating up again.