College sports continues to see evolution, after some football rule tweaks earlier this week. The NCAA Board of Governors is expected to approve rule changes which will allow athletes to monetize their likenesses as early as next year, according to a report from Associated Press College Football Reporter Ralph D. Russo.
The NCAA is getting closer to allowing athletes to profit from their names, images and likenesses.— Ralph D. Russo (@ralphDrussoAP) April 23, 2020
Here's a look at some of the recommendations being considered.https://t.co/ZEoEgPODuV
This is a significant shift for the NCAA, which has previously denied any form of likeness compensation for its amateur athletes. The official college sports organization has come under scrutiny for this, as well as its significant investments in lawsuits and efforts to prevent athletes from likeness compensation. Counter lawsuits have changed the face of college sports including adding cost of living stipends for athletes and indirectly, the suspension of EA Sports’ popular franchise NCAA Football, whose last edition was NCAA Football 14.
This subject remains polarizing among fans, although opinions have shifted over time. Allowing players to monetize their image continues to become more popular with fans of college athletics, according to polls on the subject.
The proposal expected to pass will allow players to obtain sponsorships from third parties, opening up the potential for both local and national sponsors to work with athletes in endorsement deals, sponsorships, and other arrangements. It will not be long before Madison Social or Championship Chevrolet can directly pay athletes for appearances.
There will be oversight, as Russo details:
The recommendations are expected to form the foundation for legislation the NCAA hopes to pass next January so it can take effect in 2021. Changes could still be made before January.
No school-branded apparel or material could be used by athletes in their personal endorsement deals, according to the recommendations reviewed by the person who spoke to the AP. Athletes would be required to disclose financial terms of contracts to their athletic departments, along with their relationships with any individuals involved.
Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.
The NCAA would create a mechanism to evaluate potential deals for fair market value and spot possible corruption. An athlete could compromise their eligibility for failing to disclose details of a financial agreement or relationship, the person said.
In the coming week, the NCAA is expected to vote on these rules prior to implementation along the above timeline.
Additionally, speculation over transfer waivers and eligibility has been clarified:
Another NCAA note.— Ralph D. Russo (@ralphDrussoAP) April 23, 2020
There was some talk about delaying changing the transfer waiver to give all athletes access to a one-time exception so it goes into effect in 2021-22. Sounds like now that's likely to happen and go into effect 2020-21.
Full speed ahead.
These proposals will reopen the debate over paying players, its impact on sports at all levels of the NCAA. Tomahawk Nation will continue to bring updates on this story as it evolves.