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FSU launches new NIL service, Apex Exchange

The Apex Exchange will “serve as a one-stop-shop for all NIL activities”

Charles Mays/Tomahawk Nation

Just a few months after the State of Florida adjusted its law regarding Name, Image and Likeness (NIL) deals to allow universities to participate in facilitating deals and contracts, Florida State University has announced the launch of Apex Exchange, which will “serve as a one-stop-shop for all NIL activities.”

The Apex Exchange is a free service that connects local and national businesses, collectives and individuals to student-athletes at Florida State via an easy-to-use portal that is accessible online at Seminoles.com/exchange. After a business or individual registers for the Apex Exchange, it will have access to a database of student-athletes to match for all types of promotional opportunities, including in-person appearances, social media posts, sports lessons and many other options.

The Apex Exchange will serve as a one-stop-shop for all NIL activities, including contacting student-athletes directly, tracking fulfillment of the agreements, streamlining payments and reporting, and even consolidating tax information all through the INFLCR app. The app will be a facilitator for all types of opportunities, and NIL engagements will operate independently of Florida State and INFLCR.

“The expansion of our Apex program through the INFLCR Exchange is another tangible step in the support of our student-athletes on and off the field,” Florida State Vice President and Director of Athletics Michael Alford said in a statement. “We are extremely excited about the new opportunities this will create for the businesses in our community to further engage and partner with our student-athletes in all 20 sports. Our focus since launching Apex in 2021 has been on educating, empowering and elevating more than 500 student-athletes, and the Exchange Program advances our ability to further enhance the total student-athlete experience at Florida State.”

Previously, school officials weren’t permitted to be involved in the process of NIL dealmaking, causing confusion and, in the eyes of many officials, putting Florida universities at a disadvantage when it came to the new world of college athletics. Last year, Alford said that because of the restrictions, FSU couldn’t “compete with what our competitors in other states can do at this moment.”

The full release from Florida State:

TALLAHASSEE – Florida State’s athletic department has partnered with INFLCR to expand their Name, Image and Likeness (NIL) partnership with the launch of the Apex Exchange, providing enhanced opportunities for engagement between businesses and FSU’s student-athletes.

The Apex Exchange is a free service that connects local and national businesses, collectives and individuals to student-athletes at Florida State via an easy-to-use portal that is accessible online at Seminoles.com/exchange. After a business or individual registers for the Apex Exchange, it will have access to a database of student-athletes to match for all types of promotional opportunities, including in-person appearances, social media posts, sports lessons and many other options.

“The expansion of our Apex program through the INFLCR Exchange is another tangible step in the support of our student-athletes on and off the field,” Florida State Vice President and Director of Athletics Michael Alford said. “We are extremely excited about the new opportunities this will create for the businesses in our community to further engage and partner with our student-athletes in all 20 sports. Our focus since launching Apex in 2021 has been on educating, empowering and elevating more than 500 student-athletes, and the Exchange Program advances our ability to further enhance the total student-athlete experience at Florida State.”

The Apex Exchange will serve as a one-stop-shop for all NIL activities, including contacting student-athletes directly, tracking fulfillment of the agreements, streamlining payments and reporting, and even consolidating tax information all through the INFLCR app. The app will be a facilitator for all types of opportunities, and NIL engagements will operate independently of Florida State and INFLCR.

“We are proud to partner with Florida State Athletics to support the launch of the Apex Exchange,” INFLCR General Manager Sean Kelly said. “This custom-branded NIL marketplace will unlock student-athletes’ ability to monetize their brands, connecting them with NIL partnerships at the local and national level.”

About INFLCR Exchange

INFLCR, available on Teamworks’ Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The INFLCR athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The INFLCR platform also includes the impactful INFLCR Exchange, a school-customized NIL exchange where schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes. The INFLCR Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the INFLCR Exchange, please visit teamworks.com/inflcr.